A Comparative Study On Financial Performance Of Huayi Brothers Media Corporation In Different Stages Of Profit Model

With the continuous development of the socialist economy,cultural media industry has been highly valued by the state.The gradual introduction of the cultural system reform documents and people's demand for cultural products promote the growth of the cultural media industry.Cultural media industry achieve rapid development and expand the size of the market in the short term,increased competition within the industry make its development full of opportunities and challenges.Enterprises want to compete in the economic globalization of the market environment to become a leader,we must strive to improve their own profitability.The profit model adopted by the enterprise is the basis of the business activities.The cultural and media enterprises combine with their own development characteristics to create the high quality applicable profit model as the prerequisite for the stable and healthy development of the company.It can be seen that the in-depth analysis of the financial performance of enterprises at different stages of profit model in improving the company's financial performance.Therefore,this paper takes the Chinese culture media industry leader-Huayi Brothers Media Corp as the research object,and analysis of its different stages of financial performance under profit model by using Huayi Brothers' profit model as a model,and puts forward relevant countermeasures and suggestions to improve the financial performance of the company.This paper first reviews the profit theory and financial performance of the relevant theory,combined with the company's business development process for the Huayi Brothers profit model used to elaborate and found its profit model is divided into three categories: large production film profit model,brand profit model and the whole Profit chain model.Choosing Huayi Brothers' financial data and business data for the 2009-2015 analysis of the sample,he detailed analysis of the evolution of the profit model and the relevant data during the period,the study found that changes in the profit model will affect the financial performance changes,good profit The model can improve the profitability and improve the company's financial performance.Finally,combined with the company's industry characteristics and actual development,from the core business level,optimize the new business preferred profit model to improve the financial performance of Huayi Brothers and put the increasing operating flow ability,strengthen cost control,to keep the reasonable structure of debt,improve the investment evaluation system as auxiliary measures to improve financial performance.By improving the financial performance of Huayi Brothers to ensure the company's sustained and healthy and stable development.