Translation Practice Report-A Case Study On E-C Translation Of Porsche Service Campaign

Service Campaign Manual,the source material of the translation practice report is from one of the documents announced by Porsche China for Porsche Centres' reference.CRM(Customer Relationship Management)Department where the author worked as an intern entrusted the author to translate Service Campaign Manual.The translation aims to keep sales consultants,service advisors,mechanics and CRM executives informed of the latest policy,thus complying with Porsche China's requirements and enhancing work efficiency.The translation of the source material,a service campaign manual,belongs to document translation.In view of the fact that various tenses and sentence patterns are fully reflected in this official file,the author combines level shifts and category shifts of Catford's translation shifts theory with the translation practice.As for level shifts,Chinese words are chosen to express English grammar.This shift method is mainly embodied in the shifts of English tenses,singular pairs and plural pairs to Chinese words.As for category shifts,structure shifts,class shifts and unit shifts are used in this translation.Structure shifts are shown by the shifts of passive voice to active voice and the shifts of subject prominence to topic prominence.Class shifts are depicted with the shifts of adjectives to adverbs and the shifts of nouns to verbs.Unit shifts are expressed in the shifts of English words and clauses to Chinese phrases.