Take Tencent As An Example To Discuss The Design And Application Of Social Media Brand Image

With the rapid development of the Internet,various types of social media are continuously developed and applied,and the brand image design on the market is also full of variety and colors.Brand image design is a carrier of brand connotation and concept,which lays a brand positioning and development direction.And it is an important step for a brand to open the market.Therefore,brand image design is not only the competition among enterprise brands,but also the collision of different cultures between countries.Also,brand image design has an irreplaceable position in the process of brand building.This paper takes social media brand image design as the core for in-depth research,analyzes the connotation of the brand image design,summarizes the development status quo of current social media brand image design.Furthermore,take the Internet giant tencent brand with tencent's social media "QQ" brand image as a example,this paper analyzes the design features of the social media brand image design,problems and development trend in depth.According to the research topic,it presents a design in the end.I hope this research can not only improve my professional quality,but also contribute to the development and progress of social media brand image design.