Research On Mobile APP Communication With Intangible Cultural Heritage As Its Content

Intangible cultural heritage is the spiritual and cultural mark left by people of all ethnic groups in the process of historical development,an important witness to China's cultural diversity,and an important part of enhancing China's cultural confidence and enhancing cultural soft power.With the continuous development and progress of China's economy and society,the fast pace of life has gradually broken the track of the original ecology of intangible cultural heritage,leading to some intangible cultural heritage projects even facing the risk of loss.In the context of mobile communication,mobile APP provides new media contact options for the audience,and its features such as convenient operation,diversity of functions and interaction of information transmission are favored by more and more audiences,especially young people.In recent years,mobile APP based on intangible cultural heritage has gradually developed,it provides an independent online communication platform for the dissemination of intangible cultural heritage.This article is devoted to the study of mobile APP that use intangible cultural heritage as content,exploring the new features and new ways of this kind of mobile APP spreading intangible cultural heritage,so as to finally realize the extensive communication and active inheritance of intangible cultural heritage in the new media environment.It is divided into six chapters to study the subject.The first chapter analyzes the background,purpose and framework of the research.The second chapter studies the development process,scene construction and classification of mobile APP with intangible cultural heritage as its content.The third chapter studies the communication subjects,content presentation,three-dimensional communication channels and other elements on such mobile APP platforms in combination with cases.Chapter four proposes the problems in the development of such mobile APP based on the investigation and research.Chapter five explores development strategies for specific problems.The conclusion makes a general summary and summary of the research content of this paper.