Research On The Artistic Expression Techniques Of University Propaganda Films

Colleges and universities,as the space carrier of inheriting human civilization and progress,occupy a prominent position in social innovation and human continuity.As one of the image carriers of University image,audio-visual text,University promotional films have a far-reaching impact on improving social visibility,core competitiveness and sustainable development of universities.How to creatively plan and create the visual text image of colleges and universities has become a thorny problem in the image construction and enrollment propaganda of colleges and universities.At the present stage,there is little research on the artistic expression techniques in college promotional films.In most college promotional films in our country,the artistic expression techniques are single and lack of innovation.This article is to study the influence of the artistic expression techniques in college promotional films and how to make better use of them,and to analyze how to make better use of them,combining with the publicity film ‘EACH LEAF HAS A LIFE'of the Humanities of JiangHan University.Using the theory of artistic,ornamental and humanistic techniques of film and television artistic expression to create university propaganda films,so as to make the art expression techniques of University propaganda films more in line with the dissemination environment bursting out by the contemporary new media.Whether in theory or in practice,how to integrate the unique artistic expression techniques with the professionalism and propaganda of university propaganda films in order to create with artistic and humanistic value It is very important to attach equal importance to the value of communication.