A Study Traditional Aesthetics Display Design From The Perspective Of Environmental Behavior

Cultural confidence is the full affirmation and active practice of a nation,a country and a political party on its own cultural value,as well as the firm confidence in the vitality of its culture.With the rise of "Chinese brands" trend in recent years and the inheritance of outstanding traditional Chinese culture,cultural development has made great progress.However,as more importance has been attached to traditional Chinese culture and representation carriers,the experiences and feelings of people themselves are greatly ignored.The word "aesthetics" has gradually become the starting point of display design.However,when the carrier of traditional culture is emphasized unilaterally,the real dimensionality and efficiency of the space are often neglected.In the current age of experience economy,the purpose of the design is not only to finish the design on existing display carrier,but also to satisfy people's demand for experience and self-achievement.By teasing out and analyze the literatures,this paper has found that although China has been paying more and more attention to traditional culture,the space display design and theories on traditional aesthetics are pretty scarce.With the increasing focus on traditional Chinese culture,the regeneration of existing traditional culture is starting to catch people's eyes.The conflict between the development of space display design and the lack of audience' demand has weakened the space vitality and the demand for displays.Thus,this study is focused on optimizing the display design method to create a better environment for the inheritance of the traditional culture.Based on the theories on the environmental behavior,this study focuses on the real demand of the audience,looks for the defects in the existing space display design,and proposes effective methods of display design,serving as an example for the research on the space display design in the purpose of better carrying forward traditional Chinese aesthetics.This paper explores the space display design from the perspective of environmental behavior by literature analysis and case study on field.research,with the reference to the theories on environmental behavior,design method,design display,user experience and design concept.First of all,this paper studies the development and formation mechanism of present space display design of traditional aesthetics,and also summarizes the important features and internal elements of space experience in display design in environmental psychology so as to increase the audience's demand for experience.Under the background of cultural confidence,this paper aims to promote the development of traditional aesthetics culture and regional cultural confidence,and provide a new design concept for space display design of traditional aesthetics,so as to create new possibilities for display design in China,speed up the regeneration of traditional culture by design,and stimulate the demand for traditional aesthetics and national aesthetics taste.