The Enlightenment Of Shop Face To Contemporary Shop Decoration Aesthetics In "Qingming Shanghe Tu"

This paper takes " Qingming shanghe tu(Ascending the River at Qingming Festival)" as a perspective to analyze the aesthetic expression of traditional storefront decoration in contemporary practical application,and studies the influence of store decoration on the domestic domestic store decoration in the Northern Song Dynasty,so as to find traditional store decoration for contemporary The aesthetic revelation of store decoration.The study of the traditional aesthetics of the store's traditional decoration aesthetics not only helps to strengthen the understanding of China's traditional aesthetic culture,but also contributes to the further inheritance and innovation of the aesthetic level of contemporary store decoration.At the same time,from the perspective of traditional culture,city image and regional characteristics,it explores the significance of the application value of contemporary store decoration and explains it.On the basis of objectively understanding the aesthetics of store decoration,we further explore the combination with practical application,and finally achieve the unity of visual aesthetics and practical application.This paper is divided into four parts.The first part mainly discusses the background of the aesthetics of store decoration in Qingming Shanghe Tu,the generation of aesthetic consciousness,the aesthetic representation and the choice of traditional materials.The second part is specific to the Qingming Shanghe Map.The traditional storefront decoration has a comprehensive illustration analysis of the influence of contemporary store decoration.The third part focuses on the practical application value and significance of this paper.Among them,the second part is the key chapter,which gives examples of store decoration in two different eras from style,shop,lighting,decorative pieces and materials,and explores the specific influence of traditional store decoration elements on the contemporary.Through the research of this paper,we can sort out the social background of the Northern Song Dynasty and today,so as to understand the historical evolution of store aesthetics.The beauty of store decoration is not independent,but it is always closely integrated with all aspects of social development.Only by achieving the harmonious balance of all elements can the store decoration made more in line with the aesthetic orientation of the society.The actual case is used to analyze the difference between the performance of the store decoration in the contemporary and Northern Song Dynasty,and it can intuitively display the inheritance of the traditional decorative elements.This intuitive performance can help us to combine the historical background with the explicit differences.Get up and have a deeper understanding of the aesthetic development of storedecoration.While exploring the influence and enlightenment of aesthetics,discovering the beauty of store decoration in line with the current era culture,and finding a new foothold,can achieve a complete integration of traditional aesthetics and modern aesthetics.