| The report of the 19 th CPC National Congress pointed out that innovation is the primary driving force for development and is the strategic support for building a modern economic system.The development of innovation is inseparable from the good scientific atmosphere created by the entire society and the improvement of the national scientific quality.With the transformation of the economy people's material life has greatly improved.In contrast,the needs of spiritual culture such as science and culture have become more and more intense,and the scientific quality of the public needs to be improved.The work of science communication plays an import role in popularizing scientific and cultural knowledge.Only by achieving good scientific communication can we continuously improve the scientific literacy of the public.Promote scientific development and scientific and technological innovation,so as to lay a solid foundation for the great rejuvenation of the Chinese nation and the realization of the Chinese dream.Popular science micro-video is a new media form for spreading scientific knowledge which born in the network environment.Because of its refined content short length,and convenient dissemination,it has played an increasingly important role in disseminating of scientific knowledge and scientific thoughts,promoting the scientific spirit and improving the scientific quality of citizens.Achieved a good communication effect and was favored by the public.Therefore,its creative value and communication value are increasingly prominent.In the mobile and fragmented communication environment,in order to realize the value of popular science micro-video,to dispel doubts and solve puzzles for the public,to meet the public's scientific needs,to broaden the scientific vision,and to inspire scientific thoughts.We need to break the traditional creative ideas,creative ideas and creative methods.In this paper,based on the theories of communication and narrative,from science to micro video of microenvironment and the perspective of science communication,through combing the development of science popularization micro video,micro video content analysis science building and technique,to actively explore new forms of science communication,combining his own practice writing and popular science micro video related cases,analyzes its creative research.The research of this paper mainly consists of five parts.In the introduction,the author synthesizes a large number of relevant literature materials,summarizes and expounds the research background,research significance and research status at home and abroad of this topic.The first chapter is an overview of the development of popular science micro-video.Firstly,it discusses the rise of micro-environment,then defines the related concepts of popular science micro-video,summarizes the background and development process of its rise,and conducts a preliminary research and analysis on its communication characteristics and functions.The second chapter is an analysis of the content theme of popular science micro video,which is respectively analyzed from the principles of selecting the theme of popular science micro video and the content construction of the theme.In terms of the principle of selecting the theme of popular science micro video,the article mainly analyzes the characteristics of the single theme content and the principle of selecting the young theme content and highlighting its scientific value.In terms of the content construction of popular science micro-video,it mainly analyzes from four creative fields,such as the fit between scientific knowledge and life,scientific interpretation of social hot spots,scientific refuting rumors and restoring the truth,and in-depth scientific professional fields.The third chapter is about the method of creating popular science micro video analysis,mainly from the story of the narrative skills and narrative methods summarized the characteristics of its creation.In the story-oriented narrative techniques of popular science micro videos,the author first mentioned the process of deepening cognition in the process of scientific exploration,transforming the dull explanation of knowledge into the active exploration of science,and arousing the audience's fun of learning knowledge actively in the process of exploration.Secondly,the plot design is integrated with scientific knowledge.The varied plots enhance the viewability of popular science micro videos,while the public can learn relevant scientific knowledge in the changing plots.Finally,in the narrative technique of the popular science micro video,the suspense is also used to fully attract the audience,so that the audience's questions can be scientifically answered in the video,and the aesthetic expectation of the audience can be further satisfied while the scientific knowledge is acquired.In science micro video about fashion,concise single narrative structure can effectively integrate scientific content,multiple Angle of view in the interpretation of scientific principle as well as enrich the narrative level,and finally in the narrative time of changing through the narrative sequence,narrative distance and frequency of the organization and arrangement,created the scientific style of micro video the lilting rhythms.The fourth chapter is based on the expression of popular science micro video audio-visual,respectively from the viewability picture language,vivid animation element,the explanation of both science and interesting and lively music form four aspects summarizes the audio-visual language creation,in audiovisual creation science micro video strive to ensure,on the basis of scientific rigour,enhance their artistic expression.The fifth chapter puts forward relevant Suggestions and strategies for the creation and dissemination of popular science micro videos,mainly analyzes from the aspects of focusing on the improvement of quality content,innovating narrative means and using new media to broaden communication channels,so as to better promote the further development of popular science micro videos. |
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