Research On The Innovation And Development Of Jingdezhen Cultural Creative Platform Under The Resource-based Theory

Explicitly pointed out that during the period of "13th Five-Year" countries will become a pillar industry of national economy,the culture industry development by innovation development of cultural industry and become the strategic support of construction of modern economic system,it is the requirement of the cultural construction as well as the core of cultural products and services,reflected the innovative development of cultural creative industry is the unity of the cultural content and cultural pattern innovation and development.The innovative industrial economic development model of regional cultural and creative industries,namely the development model of platform economy,essentially belongs to the sharing economy model,which is conducive to the sharing and effective allocation of resources within and outside the platform,and promotes the transformation and upgrading of cultural and creative industries by reshaping,integrating and improving the cultural and creative industry chain.By the end of 2019,the national ceramic culture inheritance and innovation pilot zone project had taken root in Jingdezhen.The platform economic development model of Jingdezhen's characteristic cultural creative industry played an important role in the urban transformation and upgrading of regional cultural resource endowment and the supply-side structural reform of regional cultural industry.Resources based on the cutting angle of the basic theory and the integrity of case study method,Jingdezhen culture creative platform development course and present situation,characteristics and innovation platform development,analyzing the dynamic mechanism and development model,economic model that platform overall features and motivation,strategic mode and the development of innovation,creative platform for static analysis of regional culture environment of internal resource elements and dynamic environment of external resources.According to the resource-based theory,the platform innovation development strategy model of "platform innovation action strategy--platform innovation realization strategy" is constructed by combining the platform theory and the growth path of cultural and creative platform.And core resource of Jingdezhen representative of heterogeneous culture creativity platform development pattern,namely state-run Taoxichuan culture creativity platform of the capital structure of the cultural industry and private capital structure of the cultural industry Ningfengyao culture creative platform for single,case analysis,the development model that government Taoxichuan,market demand and guide model of collaborative Ningfengyao,its core resources in different stages of development platform strategy decided it would show the dynamic characteristics and endogenous platform strategy development path,is both platform the elements of core competence formation basis and platform of specialization,diversification and internationalization of key resource conditions,Based on this,different development paths of innovation and development of regional cultural creative platforms under different industrial ownership are obtained,and the corresponding theoretical analysis framework of innovation and development of regional cultural creative platforms is constructed,and the platform innovation and development mode suitable for its own development law is obtained.Across on the basis of case analysis of Jingdezhen coexist with regional culture more creative platform resource elements of dimension analysis,it is concluded that the inner mechanism of the cultural creative platform for innovation and development as well as the nature of the capital culture creativity platform development trend,combined with background of national policy and market development trend,suggesting the government guidance and market leading,social participation,the combination of diversified investment and financing platform for the cultural creative mechanism will become the future business model innovation and development of culture creative platform main way,In addition,in terms of theoretical content and practice,it provides certain reference value for the research on the mode development,operation and innovation development of other domestic cultural creative platforms with regional characteristics.