Research On The Visual Form Of Chinese Calligraphy Font Applied To Movie Posters

As the mother tongue of Chinese culture,Chinese characters are also important languages that constitute visual design.As a cultural writing form expressed by Chinese characters,calligraphy fonts have a distinctive national writing personality,aesthetic commonality,visual characteristics and communication attributes.Starting from the Oracle Bone Inscription,the development of Chinese characters has undergone the evolution of the writing styles of Oracle Bone Inscription,Inscription,Da Zhuan,Xiao Zhuan,Li Shu,Cao Shu,Kai Shu,Xing Shu.In the course of thousands of years of history,character carriers,including calligraphy art,have also undergone the evolution of media such as oracle bones,inscriptions,bamboo slips,silk cloth,paper,and electronic storage.With the development of society today,with the improvement of people‘ s living standards,the requirements on the spiritual level have promoted the vigorous development of the entertainment industry.Film art was born.Its high tolerance and rich visual and auditory make it an indispensable part of people's daily life.a part of.As the propaganda media of the movie,the movie poster's main function is to convey the movie information to the audience and attract the audience's attention through exquisite design.The poster design is mostly composed of pictures,images,text,and color elements.It has a scientific and rational design systemization and recognition.The convenience of the text to convey information makes it an important part.The main screen of the first movie poster "Yanshan Xiayin" in China is the main character's drawing silhouette,the designed "Yanshan Xiayin" headline and other fonts written by the movie company,director,starring and other text information.It can be found that with the transformation of the carrier,the Chinese fonts also play a role in enhancing the beauty of the picture while playing the function of information transmission.Different movies have different themes,content,and emotions they want to express,and they have different design requirements for the Chinese fonts that constitute the picture,and gradually accumulated a large number of excellent Chinese font design works and movie posters.In this paper,the visual form of Chinese calligraphy fonts used in movie posters is the research object.Taking the posters of the 1980 s and 1990 s as an example,in the period of underdeveloped computer technology,movie posters are mostly produced by photography stills,paintings,etc.,but To form a fixeddesign style,analyze the performance of the text categories and design methods that appear in the movie posters of this period.As a representative of Chinese national culture,calligraphy fonts played a pivotal role in movie posters during this period.This article analyzes and discusses the visual and cultural expressions of calligraphy fonts used in movie posters,and summarizes the The beauty of visual form and cultural connotation.According to the theory,the author explores the application of calligraphy fonts as design elements in the process of movie posters through design practice,to the cultural charm and aesthetic guidance of modern movie posters,and to expand the diversified connotation of calligraphy fonts in the field of modern design.Today,with the development of online media,people are awakened to pay attention and attention to the writing of Chinese characters.