Research On The Application Of Narrative Techniques In The Design Of Contemporary Movie Poster Titles

Based on the lack of innovative design,lack of design principles and design techniques,this paper starts from the design of the title Chinese characters in contemporary movie posters,and analyzes the present situation of contemporary film poster design and title design This paper discusses the history of the development of contemporary film posters,the development of the status quo,from the contemporary film poster title font design categories:handwritten fonts,font font,creative font three parts classification,combined with case analysis,analysis of narrative design in the application of film posters,Summed up the narrative characteristics of the application of Chinese characters themselves,and the use of texture,color,graphics and other narrative language for narrative expression,which conveys the film type and the film content of the physical transmission and the spirit of the film wireless sustenance.Finally,summed up the narrative font design principles and design techniques,so the font design has a certain sense of guiding significance.