Research On The Exhibition Design Of Red Culture Theme Exhibition Hall In Interactive Context

With the development of information technology and the promotion of mass consumption culture,people pay more and more attention to exhibition activities.Because the traditional display design concept has been unable to meet the needs of the times,the new media display design came into being.In the new media display design,interactive design is the link between the audience and the display.From the perspective of user experience,display information is transmitted to people in a multi sensory,multi-level and three-dimensional way.Red culture is one of China's unique traditional culture,and the number of theme pavilions carrying red culture is increasing.Although digital interactive technology has been used to some extent,most of the display design of China's red culture pavilions still stays in the ordinary display design techniques,lacking the technical characteristics of the times.A few pavilions use modern technology display methods In the field of human-computer interaction design,it is rarely able to achieve a clear and attractive communication effect.The communication of red culture spirit is not good,and the red spirit culture cannot be inherited and carried forward in the new era.This research is based on the background that the country vigorously advocates red culture tourism and the strategy of cultural power.The paper focuses on the integration of red culture theme exhibition design in the interactive context,trying to analyze specifically from the perspective of interaction on the basis of the existing theory,mainly focusing on the exhibition design of red culture theme exhibition hall in China.Among them,it focuses on the research of interactive design in the exhibition design of red culture exhibition hall.It is clear that interactive design is an important trend of exhibition design in the future.According to China's basic national conditions and the characteristics of red culture,this paper puts forward an experiential display based on behavior participation combined with visitors'experience,in which the interactive design and application of virtual reality technology and artificial intelligence technology in the red culture theme exhibition hall are taken as an example for analysis and the experiential display based on sensory interaction,in which visitors' feeling,hearing,taste and smell are different Sensory stimulation forms interactive experience with participants.