Media Mechanism And Practical Strategy Of Contemporary Rural Culture Revitalization

In the process of the revitalization of rural culture,the intervention of media plays a very important role.From the traditional oral media and paper media to the modern media carried by radio,television,computer and mobile phones,the development history of the media also interprets the updated history of rural cultural expression forms and communication modes.Therefore,it is of great significance to study the contents,ways and effects of rural culture communication to explore the media path of rural culture construction,and to provide some Suggestions and guidance for the revitalization of rural culture in the rural revitalization strategy.This article take the way of combining theory study and practice investigation,from the fieldwork,this paper first expounds the basic logic of media and rural cultural development,the analysis of traditional media and modern media culture spread in the country and the different forms of expression,then this field research of Shun'an township in Tongling city in the form of questionnaire and household interview by development of Shun'an township culture and media intervention is data.After analyzing and discussing the research data,combined with Laswell's "5w" theory to interpret the specific situation of cultural communication in Shun'an town,the positive and negative influences brought by media to Shun'an town were obtained,and the relevant strategies were proposed on how to realize the revitalization of rural culture in Shun'an town through media.This paper intends to discuss the following questions: 1.Media use of the investigated group in Shun'an town.2.Development of rural culture in Shun'an town.3.The role of modern media in the cultural development of Shun'an town.4.Media mechanism in the development of rural culture in Shun'an town.5.Put forward feasible Suggestions to realize the revitalization of rural culture of Shun'an town by using modern media.