Research On Rural Culture Communication In The New Era

The rural area is of vital importance to the development of Chinese society.The report of the 19 th National Congress of the Communist Party of China pointed out that the issue of agriculture and rural farmers is a fundamental issue related to national economy and people 's livelihood.Revitalization strategy.The prosperity,development and inheritance of culture are an important part of rural revitalization,and should be valued by all parties.The rural culture is based on the traditional Chinese culture,which is a combination of material civilization and spiritual civilization with a strong rustic flavor.It is the spiritual driving force for rural revitalization and the spiritual achievement accumulated by villagers in long-term labor and life.Far-reaching As Mr.Huang Ping,director of the American Research Institute of the Chinese Academy of Social Sciences,pointed out: "The key to pursuing cultural soft power is not how to go out and influence others,but that we have a cultural and ethical structure that we consider to be justified and natural,and the majority of people are in,Enjoy themselves." At present,China's politics,economy,and culture have entered a new era,and cultural communication has been synchronized with the entire society and culture in an unprecedented manner and speed,but at the same time,due to the special historical development of China's rural areas,cultural communication practice China is often easily caught in "elitism",which should arouse our vigilance.Rural cultural communication must pay attention to the main position of farmers,take into account rural customs,cultural levels,and regional characteristics,and actively seek the best communication channels and methods.This article mainly selects Jinzhai Hui Township in Henan Province as the object of investigation,adopts field investigation and in-depth interview research methods to analyze the current situation of rural culture communication in Jinzhai Hui Township,mainly adopts the 5W model to the main body and content of rural culture communication,Channel analysis.After analyzing the status quo,it is found that the current rural cultural communication in Jinzhai Hui Township still has the problems of insufficient communication talents,single communication form,inaccurate communication content,and lack of communication concept.This article attempts to analyze the problems in rural cultural communication from the aspects of building a rural cultural communication team,constructing three-dimensional communication content,establishing rural cultural communication channels,and paying attention to the public space of villagers' activities,and put forward countermeasures that can help rural cultural communication.Rural cultural revitalization and cultural dissemination are not something that can be accomplished overnight.There is no rural cultural communication strategy that can be directly used.Rural cultural communication must be guided by the rural revitalization strategy and combined with local characteristics,and find a suitable communication path for the development of the village culture according to local conditions.