| Online education market for children started in 2010,which developed again in 2012,bringing focus from all parties.2013 was called the first year of online education and it has entered a mature period since 2015.Meanwhile,many artificial intelligence technologies has been used in online education.Nowadays many countries are also paying more and more attention to children’s education,formulating some relevant policies and regulations.National policies,science and technology,and national needs have a huge impact on children’s online education,which promotes the development of online education for children.English is a subject that has always been paid a lot of attention.Recently,with the development of Internet,it is popular for children to choose online study as a learning style.This paper aims to make research on online learning products for children aged 0-12,studying their visual effects,interaction design and design strategies.Based on the background of online study in domestic market,this thesis investigate the children and their parents for user survey,concluding and analyzing children’s cognitive characteristics.After conducting quantitative and qualitative analysis on users,the paper summarize the cognitive characteristics of children,and factors affecting the design of English products according to the research results.Then,it classifies different online products for children in the market,analyzing the design strategy and application of adaptive education in domestic children’s English education products,discovering and summarizing the rules.Finally,this paper reserches the operation strategy of products which is indispensable from generating to using.A good product depends not only on it outstanding content and design but also on the supporting of operation. |