The Influence Of Cultural Tourism Authenticity Perception On Tourists' Satisfaction

In recent years,cultural heritage tourism has attracted more and more people's attention,among which the folk culture tourism based on the promotion of traditional folk culture and the display of regional customs is the most popular.The rapid development of cultural tourism industry,promote local economic growth as well as to some degree of damage to a tourism environment,cultural heritage tourism developing,there are many distorted phenomenon such as "excessive commercialization","folk transplant","extensive reproduction",etc.,these phenomena,if you don,t get timely and effective control,will become the future tourism development in the process of a major hidden dangers.In the face of increasingly fierce intermational competition and tourists' growing new demands,whoever can attract tourists first and improve tourists' satisfaction will occupy an important position in the tourism market.Under the background of saturated natural tourism development,tourism destinations need to start from the theme of cultural tourism to meet the spiritual and cultural needs of tourists,as well as to protect intangible cultural heritage.The inheritance of cultural heritage is an issue that must be considered in the process of cultural tourism development.lf natural tourism resources meet tourists' needs for visual sensitivity,then cultural tourism resources enrieh tourists' spiritual world.Cultural heritage tourism is a kind of tourism resources based on the spiritual and emotional enjoyment of tourists.How to meet such emotional needs of tourists?From the perspective of tourist destination,the need to maintain their original tourism resources of the true,kind of travel has experienced many years,accumulation of years of cultural heritage,is unique non-renewable,but some of the tourism developers to get a temporary interests,wantonly tamper with the cultural heritage tourism resources,make it lost its original the true connotation;From the perspective of tourists,can meet the needs of tourists of spiritual civilization,in addition to the rich eultural heritage tourism cultural eontent,but also increase with the local people of viscous,mainly through the establishment of emotional connection with local,in terms of the tourists,its relationship with the destination,produced in ordinary tourists and tourist destination,in the absence of special major events,after the return to his local tourists at the end of the trip destination,in the future for a long time,tourists to contact this destination is difficult to produce,therefore,if we can use the opportunity of this short journey,establish a bridge between tOLirists and tourist destination,Improving the satisfaction of tourists can bring a lot of economic benefits to the tourism destination,such as inspiring tourists to have a second parade,or making tourists become the tourism destination in the free publicity,the tourism experience will be Shared with the acquaintances around.Early scholars at home and abroad generally attributed the most important variable affecting tourists' satisfaction to the service quality of tourist destinations.In recent years,some scholars begin to question this view.Therefore,this study attempts to explore from a new perspective,combining the two theories of”rational"authenticity perception and "perceptual" local attachment,taking gulangyu island in xiamen as the research object.Try to cultural heritage tourism in big scenario,build the tourists constructivism the true perception(independent variables),place dependence(intermediary variables)and local identity(dependent variable)three common main effect of tourists' satisfaction degree,and the middle and existential adjusted the true perception(adjusting variables),finally it is concluded that the construction of the following conclusions:(1)tourists this true perception positively affects the local identity;(2)local dependence plays an intermediary role between tourists' constructional authenticity perception and local identity;(3)tourists'existential authenticity perception plays a regulating role in tourists' constructional authenticity perception and local identity;(4)tourists' existential authenticity perception plays a regulating role in tourists' constructional authenticity perception and local dependence;(5)local identity has a significant positive impact on tourist satisfaction.According to the results of the empirical analysis to demonstrate the influence factors of influence tourists' satisfaction,the case study in gulangyu for later scholars related issues of the research provides a good case material,at the same time,through the path analysis of structural equation model,detailed interpretation of the relationship between the people to the emotional change of process,and provides a new approach to enhance tourist satisfaction,sustainable development route for gulangyu future feasible opinions and Suggestions are put forward.