Research On The Adaptive Reuse Of Cultural Tourism Based On Tourists' Participation

With the formation of the Ministry of Culture and Tourism,the integration of poetry and distance has once again become the focus of formal significance.It is an area where administrative leadership and market drive are combined.It is a hot spot for top-level design and grassroots vitality which is deeply concerned by tourists and is also concerned about cultural self-confidence.The general secretary suggested that the cultural relics should be stored in the Forbidden Palace from the beginning of the National Congress of the party,the heritage displayed on the vast land,and the words written in the ancient books are alive.These views point out the direction for the adaptive reuse of cultural tourism.However,many traditional cultural heritage in our country has been separated from their original cultural contexts and scenes to be used,and has become a kind of "dead" static culture or reluctantly maintained.How to make the past "live" still "living" and becomes a "living" full of energy,Whether these are in conflict with the authenticity of heritage after adaptive reused,these problems can no longer be solved by the government departments alone.Therefore,the cultural heritage based on the participation of tourists is activated in China.Therefore,the adaptive reuse of cultural heritage based on tourists' participation is particularly urgent and enormous importance in the era of rapid economic development of our country.Firstly,this paper sorts out the related literatures on heritage activation,cultural heritage tourism and tourists' participation,and defines the concepts of heritage tourism and adaptive reuse of cultural heritage.Secondely,from the perspective of adaptive reuse of cultural heritage,the theory of object-image relation is constructed,which holds that the precious noumenon of cultural heritage,that is,object can not be changed,but can adaptive reuse the meaning of heritage.For intangible cultural heritage,we must also pay attention to materialization and focus on collecting physical objects.Then five paths of adaptive reusing of cultural heritage are put forward:(1)adaptive reuse of heritage restoration;(2)adaptive reuse of reappearance of scene;(3)adaptive reuse of environmental regeneration;(4)adaptive reuse of digital;(5)adaptive reuse of innovation.On this basis,taking Qufu cultural heritage tourism as the research object,this paper analyzes the current situation of Qufu cultural heritage tourism resources.Through the field questionnaires to obtain data,with the SPSS24.0 software to analyze the approach of adaptive reuse through IPA.Aimed to study the current situation of tourists' perception of the cultural heritage of Qufu.The study found the following conclusions:(1)In the mean value analysis of Qufu tourists' perception,the sense of age and history are the highest,and the degree of activation of heritage ontology is at a higher level;the mean of intimacy and closeness is the lowest,indicating that the static style is significant.(2)The IPA analysis found that the IPA index of adaptive reuse of heritage restoration is the highest,and the difference between the satisfaction and importance is the smallest.It is the path of high importance and high satisfaction,which needs to be maintained.(3)The adaptive reuse of environmental regeneration is a high-importance,low-satisfaction activation pathway,which needs to be improved.The adaptive reuse of reappearance of scene is a low-importance and high-satisfaction pathway,which should be moderately regulated.(4)Innovative and digital paths have the lowest IPA index,which are high-importance,low-satisfaction,and need to be improved and have the highest priority.That is,to adaptive reuse the "image" of cultural heritage and stimulate the deep-seated cultural genes.The empirical analysis shows that tourists'perception has a significant positive effect on tourists loyalty,but currently tourist loyalty is low and the proportion of static style is large.It is necessary to increase the connotation and richness of products and strengthen tourists' participation.Only in this way can the life cycle be extended and the sustainable development of heritage tourism be promoted.Finally,based on the conclusions of data analysis,the author puts forward specific suggestions for the adaptive reuse of Qufu cultural heritage.First,it is necessary to focus on maintaining adaptive reuse of heritage ontology and adhering to the experience of authenticity.Second,prioritize the development of adaptive reuse of digital and enhance the perception of tourists.Third,Strengthen the development of cultural and creative models,dialogue with the ancients.Fourth,strengthen infrastructure construction.Fifth,develop interactive projects to enhance the participation of tourists.Sixth,the issue of the intensity of adaptive reuse is discussed separately from the perspective of enterprises and governments,and from the perspective of tourists.