Research On The Mainstream Ideology Expression Of Film And Television Culture

Under the background of the rapid development of network and technology,the development of China's film and television culture is booming,and social influence cannot be underestimated.The centuries of film and television culture have had a subtle influence on the public's ideology.The socialist ideology is the foundation of our country's safety and survival,and the guide of the people's ideology.The effective expression of socialist ideology is related to China's ideological security and national security.Film and television culture is intrinsically related to mainstream ideology,and the two complement each other.Film and television culture is an important carrier of mainstream ideology expression,and mainstream ideology is the vane of the development of film and television culture.The organic combination of the social influence of film and television culture and the leadership of mainstream ideology is bound to make an important contribution to China's ideological work.Film and television culture has made great achievements in the specific practice of expressing mainstream ideology,but also faces many challenges.China's film and television culture is steadily moving towards the direction of mainstream creation;online film and television resources provide more possibilities for the film and television culture to express mainstream ideology;domestic film and television works have been widely recognized in the international community.Although film and television culture has achieved results in the expression of mainstream ideology,its problems cannot be ignored.The tendency of entertainment and homogenization of film and television works is more serious;issues of film and television cultural management are hindered by the effective expression of mainstream ideology due to Western values and the impact of online film and television.The reason is that there are problems at the institutional level in the film and television works themselves and the film and television culture.Film and television works lack originality and excessive pursuit of commercial value;insufficient supervision at the management system level,insufficient promotion of financial media development,and inadequate evaluation system have caused problems.In order to improve the effectiveness of the mainstream ideological expression of film and television culture,a targeted strategy is proposed according to the loopholes in the work and management of film and television culture.First,we must adhere to the correct orientation of mainstream ideology.Consolidate and develop the existing mainstream creative advantages,and cultivate a large number of film and television culture practitioners with firm ideals and convictions and professional qualities.Second,strive to improve the integrity and innovation of film and television culture.Innovation is not conjecture out of thin air,it is to create with people as the center and reality as the theme.Not only must we maintain China's excellent culture,but also actively innovate on the basis of these excellent cultures,tell Chinese stories well,and cultivate cultural self-confidence.Finally,improve the management system of film and television culture.Strict system management is implemented for the entire process of film and television cultural production and dissemination.In response to the national call,it actively promotes the construction of media integration,mobilizes the masses,and builds a true and effective film and television culture evaluation mechanism.