The Planning Of Liangzhu Cultural Influence Enhancement

In July 2019,Liangzhu Ancient City Site was included in the World Cultural Heritage List.The attention of Liangzhu Culture is growing rapidly,mainstream media are competing to report,and its popularity and influence have been greatly improved.But at the same time,Liangzhu Culture also faces the problems of limited scope of influence,lack of effective interactive communication mechanism,and low level of understanding.Recently,in order to enhance the effectiveness and pertinence of cadres training,field teaching courses have been added to the training of cadres.The Liangzhu area is not only a platform for showing the all-round and authentic ancient China,but also make good achievements in the construction and development of modern society.It can bear the needs of cadres training,as a model for the protection and utilization of cultural heritage,a model for social development,and help solve problems in the construction of field teaching bases for cadres training.This planning is based on a comprehensive analysis of the resources and status of Liangzhu area,combined with the current needs to increase volume of commuters and deepen the influence of the Liangzhu culture across the country.Students who travel to Hangzhou to participate in cadres training courses of colleges and universities are the main communication goals.In order to achieve the goal,establish cooperation with the continuing education center of colleges and universities in Hangzhou,and build Liangzhu area into an filed teaching base for cadres training.Through on-site visits to Liangzhu area,interviews with cadres and cadres training teachers in Hangzhou universities,and in-depth analysis of competing products,a SWOT analysis of the Liangzhu Field Teaching Base was conducted.The theme refinement and communication planning of Liangzhu Field Teaching Base was planned based on the analysis results.The plan includes teaching themes and corresponding teaching activities in three directions of "red patriotism education","green development education" and "blue innovation education".The communication plan combines various forms,such as constructing a digital exhibition hall,event communication,vertical and social media communication,and setting up scenarios to promote secondary transmission,hoping to provide a practical path for expanding the visibility of Liangzhu Field Teaching Base and enhancing the influence of Liangzhu Culture.