Research On The Contemporary Communication Of Ru Porcelain Based On The Lasswell Model

Ru porcelain was produced by Ru kiln,the first of the five famous kilns in the song dynasty.In 2011,the art of Ru porcelain was listed on the national intangible cultural heritage list.The elegant glaze color of Ru porcelain,the simple and natural shape,and the jade rather than jade appearance represent the development peak of China's ancient porcelain industry.Meanwhile,Ru porcelain also contains philosophical thoughts and cultural connotations such as "the unity of man and nature","doing nothing",and "a gentleman like jade",which reflects the profound cultural background of the song dynasty and the aesthetic purview of the literati.At present,the country vigorously promotes traditional culture,emphasizes the creative transformation and innovative development of traditional culture,and Ru porcelain,as a part of the excellent traditional cultural heritage,welcomes new development opportunities.The inheritance and dissemination of Ru porcelain are always accompanied by the spread of Ru porcelain.At different times,the spread of the porcelain have different transmission form,and with the evolving communication era,spread Ru porcelain also shows the characteristics of different stages,from printed communication era gradually entered the era of network transmission of the pattern of one yuan a share,from control by the elite of the ancient to the modern really close to the masses.With the development of modern dissemination of Ru porcelain,the main body,contents,channels,objects and effects of dissemination have taken on a new look.At present,however,the spread of Ru porcelain is still facing a dilemma.The public knows little about Ru porcelain,and there are some problems in the spread of Ru porcelain,which leads to the low popularity of Ru porcelain.So,what is the current situation of the spread of Ru porcelain in the present era? What are its transmission characteristics? What are the problems in its transmission? This is the question and starting point of this article before writing.To solve these problems,this paper USES text analysis and field investigation to study Ru porcelain from the perspective of communication.Firstly,the first chapter gives a brief overview of the development context,artistic features and cultural connotation of Ru porcelain.Secondly,in the second chapter,the evolution stage of dissemination of Ru porcelain is sorted out and its contemporary dissemination value is analyzed.Thirdly,the third chapter is the key chapter of this paper.Based on the contemporary communication of Ru porcelain,the author conducts a specific research on it from five aspects: communicator,communication content,communication channel,communication object and communication effect by using the laswell 5W communication mode.Finally,in the fourth chapter,through the reflection on the contemporary dissemination of Ru porcelain,the existing problems in the contemporary dissemination of Ru porcelain are found out,and corresponding practical development Suggestions are put forward,so as to serve as the foothold of this paper,so that the dissemination of Ru porcelain can achieve better development and promote the popularity of Ru porcelain.