Difficulties And Countermeasures Of Rural Public Cultural Service System Construction

With the rapid development of China's economy and society,people's needs and aspirations for a better life are becoming more and more extensive and rich.Among them,spiritual and cultural needs are an important aspect.In the new era,there is a contradiction between the increasing spiritual and cultural needs of the people and the unbalanced and inadequate supply of public cultural services,which needs to be solved in order to better protect and realize the basic cultural rights of the people.Based on the three counties of Ganzhou City,this paper analyzes the current situation and existing problems of the physical examination construction of rural public cultural services in Ganzhou City from the aspects of ideological understanding,capital investment,construction of public cultural facilities,rural cultural professionals,participation of social forces,and cultural service level.This paper holds that we should strengthen the cultural consciousness of the leading cadres at all levels,increase the assessment weight of the construction of the public cultural service system,and force the grass-roots government to increase investment and speed up the promotion;we should improve the expression mechanism of farmers' cultural needs,provide targeted services,and enhance the sense of public access;we should give full play to the autonomy and universality of farmers in the construction of rural public cultural undertakings,Let farmers consciously become the main body of rural public cultural construction;strengthen the construction of rural public cultural service talent team,cultivate a rural public cultural service talent team with sufficient quantity and excellent quality;optimize the capital structure,establish effective financial support,fully play the role of public finance in the construction of public cultural service system;mobilize social forces to participate With the construction of rural public cultural service system,raise funds and materials to improve the backwardness of grass-roots public cultural facilities;enhance the awareness of public services,explore new ways of service innovation,and constantly explore and build local brands of mass cultural activities;promote the innovation of public cultural products and services,actively respond to the needs of the masses,and promote cultural activities to keep pace with the times"grounding";and We should promote the supply of public cultural products and services through Internet thinking,promote the Internet into rural areas,stimulate the transformation and upgrading of farmers' consumption,and enjoy the convenience and dividends of the Internet era.