Research On The Audience Of Chinese Network Novel Adapted Dramas

After more than ten years of development,the film and television adaptation of network novels is shown to the public in a more mature manner.Taken in broad view of China's film and television industry,the film and television works adapted from network novels are far ahead of other film and television works in terms of quantity,audience rating and influence,and have achieved remarkable results.At the same time,audiences readily immerse themselves in the numerous film and television works,which have become a unique scenic spot for the media.This paper focuses on the audience of network novel adapted drama,through questionnaire survey,in-depth interview and textual analyses,trying to reveal the audience's cognition attitude behavior of network novel adapted drama,so as to outline a complete audience picture.This is not only of great value to the film and television industry,but also a summary of the changes of people's lifestyle and thought patterns under the condition of modern technology,which is of certain enlightenment significance to the major topic of "media and people".This study takes the adaptation of network novel as its subject and their audience as the research object,focusing on a series of complete processes such as "who is watching the TV play ? the behavior and psychology in the process of acceptance ? the text practice after watching",so as to answer why the adaptation of network novel attract so many audiences,what are the characteristics of the audience watching the adaptation of network novel,what impact will have on their audience,and how to better serve the audience.The results show that: from the perspective of personal factors,the audience is not only an aggregate,but also a diversified individual;the tendency of behavior assimilation is high,and the difference is not obvious;There is a process of transformation of demand motivation.When the audience's demand is satisfied,it is accompanied by the lack of rationality under the mass entertainment and the psychological compensation behavior under the fictional environment.This is the comfort obtained through the media,and it is also the psychological dislocation phenomenon of the audience.TV plays are not only the common people's secular "dream",but also the "mirror" reflecting the public's mentality,ideals,aspirations,ideological and moral conditions of different eras.Furthermore,it is a "window" into observing the social development and the cultural context of various time periods.In the market,the ultimate target of a film and television work is its audience,which is the beginning and destination of film and television adaptation.If there is no healthy and correct orientation for film and television adaptation,it is easy to lead the audience's thoughts to the wrong direction.In order to better serve the audience and promote their own sound development,the adaptation of network novel should realize the paradigm shift in the consumption structure,emotional structure and value structure at the macro level;at the micro level,it should improve from the perspective of text,audience and government,so as to build a good media culture atmosphere.