Research On The Audience Acceptance Of Network Made Drama

With the rapid development of Internet technology and digital technology, diversified, personalized, real-time, interactive, open and strong new media network has covered all aspects of modern life, in the network era. The rapid development of smart phones, tablet PCs, smart TVs and other mobile terminals, all these things promote the competition between the video site increasingly fierce. To win a place in the Internet video industry, the video site to avoid the homogenization of content, and the state to crack down on piracy, the video site proposed "content is king" strategic objective. A series of diverse subject matter, very unique, interactive network made drama in people’s field of vision. After nearly a decade of development, the network made drama industry has achieved good results, winning wide audience market.In the specific network made drama reception as the starting point of this article, we learn to accept the theory of aesthetics, mass communication, etc., from the perspective of the audience to accept the network made drama. In this paper, through the network Home theater audiences by showing acceptable appearance, focuses on body acceptance and acceptance of the object in terms of both depth elucidation of the audience to accept the purpose of psychological satisfaction and acceptance. Unlike the previous article focused on network made drama itself relevant studies, will receive state of the network made drama of this "second text" as a research center, new understanding of the artistic value of a network of home-made drama, business value and future network made drama development of certain enlightenment.This paper is divided into five parts. The introduction of the topics of the reason, the relevant domestic and international research trends, research methods for system overview. The first chapter reviews the network made drama of the audience to accept the process. As we can be seen, the network made drama after infancy, to explore the development stage of development, and its audience acceptance of a gradual increase, higher CTR and good reputation harvest. The second chapter focuses on the subject from the perspective of acceptance, after demographics introduce network made drama, to borrow Bakhtin’s carnival theory, the acceptance of audience analysis. And to explore the extent to satisfy the audience’s acceptance. Chapter three deals with borrowed literary theory literary theory, network analysis made drama is how to make the creators of "Deviation effect" to stimulate "potential readers" in reading the works, while the expression of style and content of the work of modern emotion. The final conclusion from the brief description of the article and the conclusions the audience to accept the perspective of the future development of the network made drama recommendations.