The Present Situation And Strategy Of Cultural Industry Report Of Provincial Party Journal

In October 2011,the Sixth Plenary Session of the Seventeenth Central Committee of the Party passed the "Decisions on Deepening the Cultural System Reform to Promote the Development and Prosperity of Socialist Culture and Prosperity",which proposed to accelerate the development of the cultural industry and make the cultural industry the pillar of the future national economy for further development and upgrade.Since then,various provinces across the country have proposed goals and plans to accelerate the development of the cultural industry,and various types of promotion and encouragement policies have been introduced.As an important media resource for the party and the country,party journals play an important role in propagating the party's guidelines and policies,consolidating development consensus,and promoting economic development.As the government's attention to the cultural industry heats up,its reports on the cultural industry are also increasing.,And played a role in promoting the development of the cultural industry.This article studies the "Jiangxi Contemporary" magazine published by the CPC Jiangxi Provincial Party Committee.The research sample is selected from 136 cultural industry reports from the first issue in 2005 to the eleventh issue in 2019.The content analysis method is used to quantitatively and qualitatively analyze the number of articles reported by the cultural industry,the columns to which they belong,the type of report,the identity of the author,the geographical distribution,and the tone of the report.The study finds that the cultural industry related reports in "Contemporary Jiangxi”magazine adhere to the positive tone of the report.It focuses more on authoritative reports on industrial policies,and strives to cover the whole province and take into account all areas.The strategic forward-looking perspective has helped boost the development of the cultural industry in Jiangxi.This study shows that the number of cultural industry reports in local party magazines across the country was generally low,among which the number of cultural industry reports in "Contemporary Jiangxi" magazine was at the mid level but still small.After the Sixth Plenary Session of the 17th CPC Central Committee,the number of industry reports has increased significantly.In 2018,cultural columns were cancelled,which has had a negative impact on cultural industry reports.Due to the large number of "summary of experience" articles,it is easy to fall into the description of the grand blueprint for the development of the cultural industry,ignoring the main body of the industry and the consumer market.In addition,authors of these articles are mostly government personnel.Although their interpretation of policies is authoritative,the report itself is not professional or readable;plus,in the process of reporting cultural industry,the indoctrination of the public's awareness of intellectual property protection has been ignored.Finally,based on the problems and deficiencies found in this study,four suggestions are offered to improve reports on the cultural industry and support content reports for Contemporary Jiangxi Magazine.These suggestions include creating a cultural report column,establishing a cultural industry theory writing team,deepening cultural industry enterprises for news writing,and strengthening the new media reports.provides a reference.