The Application Of Surrealism Style In Commercial Photography

With the continuous development of the social economy,human society has entered the era of consumption,and the value and significance of commercial photography have also emerged.The development of commercial photography has an inseparable relationship with social progress.The rapidly changing market environment has forced commercial photography to find its unique market competitiveness.How to combine commercial photography with more genres and techniques to collide with more artistic,emotional,and unforgettable works has become a problem that commercial photographers have to think about today.The author takes the surreal style as an entry point.First,by means of literature research and case analysis,this paper gives a theoretical overview of surrealism and commercial photography,and explores the combination of surrealism style and commercial photography.Secondly,combining with the specific excellent commercial photography works at home and abroad,the paper analyzes and discusses the performance of surrealist style in commercial photography.Finally,through the practical research method,the previous theoretical summary is applied to the practice of graduation creation,explaining the specific methods used for the surrealistic style of graduation design works as commercial photography,and summarizing its application value.At the theoretical level,it studies the nature and relationship between surrealism,commercial photography,and consumers,and summarizes its specific expression methods in anti-logical forms,diversified techniques,and emotional graphic meanings.On the practical level,through the creation of graduation design,it further verifies the effect and value of the use of surrealism in the creation of commercial photography.It is concluded that the surrealism style can enrich the creative ideas of commercial photography,strengthen the emotional experience of consumers,and better help commercial photography to carry out commercial propaganda,and prospect the development of surrealism in my country's commercial photography.Provide theoretical reference and practical guidance for commercial photographers how to use the surrealism style to create.