“He”WeiGui-YouLi Men's Clothing Commercial Photography Works Design

The design theme is "precious" carp commercial photography men's design,aiming at the development demand of carp men's brand,from the practical and theoretical research on cultural integration in modern clothing design,the carp spring 2016 4 new shoot a line with their clothes on traditional dress elements fusion characteristics of business photography.In order to enhance the brand competitiveness,realize the brand promotion purpose,and explore how to promote the Chinese and Japanese cultural integration of online original brand new ideas through commercial photography design.The first part is the demand research report.Investigation report on demand,according to the design requirements of products to highlight the brand image,to conduct research on the current market situation is online and the original brand of men's men carp,adopting the method of questionnaire,literature,combining the methods of individual interview.Focus on China wind menswear brand buyers and sellers need to focus,a thorough understanding of the combination of Chinese and Japanese culture background,found that the combination of Chinese and Japanese culture clothing accepted higher degree of design China wind men's more consistent with the Chinese aesthetic features,provide new inspiration and other elements for subsequent product photography creation.And the traditional oriental culture elements influence on the fashion industry more widely,China wind original brand also have higher demand for products of shooting in the artistic expression,demand factors research results provide practical references for design.The second part is literature research report.The literature research report,according to the market demand analysis,retrospective history of Sino Japanese cultural integration,the study on Application of part of Japanese culture of mutual influence in the modern fashion and apparel industry,summed up the clothing design on the cultural integration in commercial photography in the art form of expression.In commercial photography,traditional cultural fusion clothing need into the mood and show the details,do the ultimate visual style features obvious,literature research and provide a theoretical basis for the later creation method of carp Menswear shooting.The third part is the design process report,according to the theory research results of themarket demand and the combination of Chinese and Japanese culture,the design theme of "harmony" of the men's commercial photography.From a carp menswear brand originated in advocating carp culture,a link is also on the traditional cultural fusion of brand culture to shoot named swallow nest,waves,cloud crane,Koi four works,summarizes the problems encountered in the process of shooting size and its solution.Complete the final presentation of photographic works,not only shows the harmony between man and nature Chinese traditional cultural ideas,and incorporates elements of traditional Japanese culture,which is also the core of harmony,integration of cultural elements in the present work,the fusion of human and nature.Summary: This paper from the design needs,the brand-related product image,audience group satisfaction and other aspects of the system needs research.By consulting the relevant materials and literatures,establishing a clear theoretical framework,the theoretical background and theoretical guidance of the Chinese and Japanese cultural exchanges are found,which lays a theoretical foundation for the design innovation.Finally,the complete presentation of the entire work,in the process of presentation,from the design content,design creation process and the form of expression and so do a detailed explanation.In the whole research process will be learned photography skills and the reality of the audience group needs,in which to inject the elements of cultural exchange and ideological connotation,truly combine theory and practice,both business and art,for the future study and work to lay a good foundation.