The Application Of Slow Life Design Concept In The Brand Image Of "Shiguang" Cultural And Creative Industry

Many new design trends and design concepts emerge from the changes of the times,which affect people's thinking methods,and thus change people's pursuit of life.Facing the accelerated pace of life and the aggravation of environmental damage,people no longer keep silent,resulting in the concept of slow life design.Through the transmission of the concept of slow life design,we can find a harmonious development of life style between people and environment.This paper mainly discusses from three parts: the first part,research the concept of slow life design and cultural and creative brand overview and the relationship between them.This part combs the background,concept and content to pave the way for the following research;the second part studies the image positioning,experience and anticipation of "Shiguang" cultural and creative brand.It mainly analyzes the brand image positioning,spiritual and emotional experience,use way experience,communication and sharing experience in the brand image experience,as well as the anticipated design creativity,brand image and innovation demand;the third part is the practical application part.The concept of slow life design is applied to the design of "picking up light" cultural and creative brand image,paying attention to the aesthetic needs of users,paying attention to the emotional experience of users,creating a series of derivatives in line with the slow life rhythm,transmitting the design information by visual perception and behavior interaction,making people feel the impact of slow life design information on their psychology and spirit.In a word,through the application in the cultural and creative brand image of "Shiguang",we can improve the humanistic value of design,and people participate and interact as the media in the concept of slow life design,which is helpful for modern people to go out of fast-paced life and return to quality life.The concept of slow life design provides people with a positive and healthy attitude towards life,and reflects the state of mutual connection,interdependence and infiltration between man and nature.It is just that slow life design can improve the relationship between man and life,environment,and provide thinking and care for the problems facing people at present.