Innovative Design Of Intangible Cultural Heritage Based On The Concept Of Living Protection

Intangible cultural heritage originates from people's daily life and has the characteristics of living state,so its protection mode should also be "living state".Living protection can be divided into inheritance team protection and living space protection.The existing research on living protection focuses on the protection of heritage team,does not consider the excavation of modern value of intangible cultural heritage in the protection of living space,does not consider the innovation and development of intangible cultural heritage in the new era.This paper takes Ningbo clay gold color paint as an example to explore the innovative design of intangible cultural heritage under the "living" protection mode.On the basis of literature review and on-the-spot investigation,the historical development,technological process and product characteristics of the clay gold color paint are combed.Combined with the questionnaire survey and the current situation of the product market survey,it is concluded that the main problems faced by the inheritance and development of the paint are the lack of communication pattern,the separation of the product from the needs of modern life,and the lack of innovation.Based on this,it puts forward the living protection mode of innovative design of intangible cultural heritage in the development of environmental protection.Through the analysis and summary of the cultural carrier in its development environment,Shili red make-up wedding custom utensils,the process,color,shape and cultural characteristics of nugget color paint are extracted.According to the current product market demand,jewelry,wall hanging and tea set are determined as the design carrier to carry out the innovative design of nugget color paint products.In order to improve the concept of intangible cultural heritage protection and provide reference for the inheritance and development of other handicraft intangible cultural heritage through the exploration of the live protection mode of clay gold color paint.