Research On The Development Of Cultural Publishing Resources In Grand Canal

Since the "grand canal of China" was declared a world heritage,the party and the country have attached great importance to the historical value and contemporary significance of the grand canal culture.General secretary xi jinping has stressed on many occasions that we should protect,inherit and make good use of the grand canal,the precious heritage left by our ancestors,and dig deeply into the cultural resources with the grand canal as the core.Grand canal culture is extensive and profound,containing rich cultural connotation,and at the same time,it also contains inexhaustible publishing resources.For the publishing house,it is a "rich mine" of publishing resources with great development potential,which can inject new vitality and vitality into the publishing industry.From the grand canal culture publishing resources development present situation,this paper analyzes the current of the publication of the grand canal culture,book type structure,the level of the author and digital publishing situation,found that the press in on the grand canal culture resources during development,still exist the following problems:first,the publication less total development and the weakness of depth development;Second,the publishing form is single and the three-dimensional development is insufficient;Third,the topic distribution is uneven and less popular reading;Fourth,copyright output,cultural brand construction to be strengthened.In view of these problems,this paper puts forward specific countermeasures for the development of cultural publishing resources in grand canal,including five aspects.The first is to construct the policy environment and the mechanism of publishing talents which is beneficial to the development of cultural publishing resources in grand canal.Second,the core content of the cultural publishing resources of grand canal,that is,the topic resources should be fully and deeply explored and developed.Third,we should promote systematic and standardized development,expand the scale of publication,balance the cultural publications of different levels of the grand canal,and intensify the development of popular publications.Fourth,develop diversified publishing forms,promote the publication of grand canal cultural network and three-dimensional development;Fifth,the grand canal cultural boutique publishing,improve the quality of publications,pay attention to brand building.