The Format Design Of Agricultural Science And Technology WeChat Official Account

With the widespread popularization of Internet technology and the rapid development of the new media industry,the WeChat Official account is one of them.the WeChat Official account contains categories such as culture and entertainment,music,agriculture,and social news.It has a wide variety and is loved by more and more people.According to incomplete statistics,as of September 2019,the number of monthly active accounts on the WeChat user platform reached 1.151 billion,but there were not many users concerned about the agricultural technology We Chat public account,so further exploration of the agricultural technology WeChat Official account format Whether design affects user attention is urgently needed.With the development of science popularization,researching and exploring the agricultural technology WeChat Official account,how to be more popular and concerned by the public,its layout design has become a major issue.How to design a WeChat Official account layout full of scientific,artistic,popular,dissemination and logic has a positive role in promoting the development of agricultural science and technology popularization.The "Potato Double Reduction" We Chat Official account is based on the national key R & D plan sub-project"Research and Application of the National Potato Chemical Fertilizer and Chemical Pesticide Reduction and EfficiencyComprehensive Technical Advisory Service Network"(2018YFD020080406).Part of the research is mainly used for" The research on the "Double Potato Reduction" project and the popularization of potato culture will increase the public's awareness of the research and promote exchanges between researchers in the R & D program.The "Potato Double Reduction" Official account is divided into four sections:science popularization,excellent new technology,progress reports,and potato culture.This design report is divided into five parts: The first part elaborates the research background,research purpose and significance of agricultural science and technology WeChat Official account,research status at home and abroad,investigation on the layout design of agricultural science and technology WeChat public account,research content and method,research technology route and thesis framework;The second part compares the differences between the WeChat Official account layout design and traditional paper media layout design in the context of new media;The third part analyzes and summarizes the principles and methods for the layout design of the WeChat Official account of the “ Potato Double Reduction” national key R & D plan;The fourth part is the practice in the public version of the national key R & D plan "Double Potato Reduction";The fifth part summarizes the innovations of this design,and looks forward to thedevelopment direction of the agricultural science and technology WeChat Official account layout design in the future.