Research On The Application Of Illustrations In Layout Design Of WeChat Official Account

As a crucial channel for users to get news and information,WeChat official accounts are faced with fierce market competition pressure while developing rapidly in this era of Internet information.For these official accounts,the key to attracting users is finding ways to optimize their layout design and improve public reading experience.Against the background,illustrations play a unique role in their layout design with unique visual language and diverse style characteristics,making the accounts more personalized,humanized and interactive entertained.After collecting and sorting out the related domestic and foreign literature about illustrations and layout designs of WeChat official accounts,the thesis introduces the artistic features of illustration and its significance to the layout design of official accounts.At the same time,it further explores the combination of illustrations and layout design,analyzing and summarizing the design principles and techniques by referencing to some typical design cases.On this basis,the thesis eventually explores the layout of “San He Su Wei” brand in detail,so as to design the layout with personalized,vivid and relaxing characteristics by applying illustrations,so as to improve the aesthetic value and increase click rate.