Research On The Impact Of Online Video Clips On The Formation Of Teenagers' Morality

In recent years,with the rapid development of China's information industry,the number of Internet users in China is continued growing,and the proportion of teenagers is also rising.In this context,the online video clips industry has gained a lot of users,especially its precise product positioning is timely caters to the needs of young users and promoting a great growth of the number of young users,and the trend of the online video clips users' younger age is becoming more and more obvious.The mass influx of users is not only leads to the enrichment of short video content,but also generates a complex value orientation.The spread of video clips may lead to the diversification of the audience's value orientation through infiltration or other ways.Although the emergence of short network video provides a new channel for the spread of positive energy values and moral values,but some problem also combined with their rapid popularity,such as the flooding of bad content,will inevitably impact user's personal values and moral values,and some serious challenges occurring to the formation of young users' mental health and correct moral concepts.Through in-depth interviews and questionnaires,this study based on the understanding of the current situation of teenagers' Morality and their usage of short videos in this era of online video clips,and analyzes the influence process andmechanism of online video clips on teenagers' Morality in two dimensions of moral consciousness and moral practice,and provide some improving suggestion of teenagers' moral educating in this new circumstance.Nowadays,on the reason of the development of society and economy,the communication and collision of culture and thoughts become more and more frequent.The fact shows that although the short video can be used as an important channel of positive energy publicity,the bad content contained in it also has a negative impact on the formation of teenagers' moral outlook.This study aims at the influence of video clips on the teenagers' formation of morality,which is expected to expand the theoretical framework of new-media impact research,and contribute to the development of teenagers' socialization and moral education theory,and hopefully formulate some suggestions for the innovation of teenagers' moral educating in this new environment,with both theoretical and practical significance.