Impact Study Of The Context And The Interaction Of The Original Video Clips Spread Of The Internet Users

The video clips created by netizen influence our life more and more which born in the forth media of digital world. It was released by China Internet Development Statistics Report of the survey: 71% Internet users watch Net video in the network in 2008. Take for an example, The blood case caused by one steamed bread is searched by 20,730 times every day of January in 2007, the most reach 45,473 times at one day. It is no doubt that Video clips have been a popular new media today.The main reasons that video clips draw attention of audience have ample subject, creative content and unique perspective. Original video clips have more general source than common mass media has, because they come into being in both fictitious net context and reality context. What's more, fictitious context set up a special broadcast channel for video clips. Meanwhile, situational context enable video creators and the audience with unique perspective.In this paper, we aim at how to avoid negative side in the interactive influence,such as pornographic and violent content broadcast, and build a positive interactive space for them basing on their advantages.Followed by, we take content analysis, systems analysis, examples of research methods to research well-known original video clips in hot Internet video sites and investigate the impact of context on the basic elements of video clips. Similarly, the original video clips feedback to context in the dissemination by Internet users and society at the same time. We analyze the communication effect of hot Internet video clips supplementing by sampling survey methods. In the thesis, it adopts the concept of analysis, examples of proof, a questionnaire analysis, research question and the logic of measures to carry out research ideas.The research result of thesis: combination reality and virtual context in multi-dimension to analyze the decisive significance of context on creators, audiences and video clips. Meanwhile, the communication effect of video clips feed back to reality and virtual context by creators and audiences. It is the first time put forward to the concept of video clips created by netizen, unique administrant system of multiple gates keeping of original video clips and brings forward approach of administrant method, such as optimization search engine.The result of research is not only good for original video clips and context, but also is beneficial for positive interaction other emerging net media and context, as a reference model.