Research On The Satisfaction Degree Of Rural Public Cultural Services In Quanzhou City

Due to historical and objective environment reasons,there are large historical debts in the development of public cultural services in China.Compared with the economic and social development,it is generally lagging behind,especially in the field of rural public cultural services.To improve the current level of rural public cultural services is of great significance to optimize the quality of spiritual and civilized life of rural residents,especially to promote the revitalization of rural areas.Quanzhou is one of the main sources of Minnan culture,which gathers rich intangible cultural heritage.In recent years,Quanzhou has been exploring and practicing how to better protect,inherit and reasonably utilize the advantages of local profound cultural resources,and further promote the construction of a strong cultural city,so that cultural development has entered the "fast lane".In 2018,Quanzhou was listed in the fourth batch of national public cultural service system establishment qualification list.Quanzhou should take this as an opportunity to check the deficiencies,strengthen the advantages and highlight the characteristics of the rural public cultural service system,which is an indispensable part of the public cultural service system,so as to promote the city’s rural public cultural service to a new level.This paper takes the satisfaction degree of rural public cultural services in Quanzhou as the research object.It not only collects and analyses the abundant pre-literature,but also analyses and finds out the outstanding problems existing in rural public cultural services in Quanzhou by establishing an index evaluation system and conducting a questionnaire survey.At the same time,it combines Delphi method and analytic hierarchy process,relying on the knowledge and experience of experts’.Quantitative measurement methods are also used to explore the impact weights of various indicators affecting rural public cultural service satisfaction,reduce the impact of individual subjective factors on the conclusions of the study,and improve the feasibility,accuracy and scientificity of suggestions on improving rural public cultural service satisfaction.The study finds that there are some problems in Quanzhou rural public cultural services,such as dislocation of supply and demand,lack of planning for facilities construction and funds investment,imperfect demand expression mechanism and feedback mechanism construction.Based on the problems,this paper discusses and gives some promotion strategies,such as optimizing the service supply,improving the attractiveness based on the demand,cultivating cultural talents,and strengthening the satisfaction performance evaluation,which are of high pertinence and feasibility.