Case Study On Marketing Strategy Of JH Children's Psychological Consulting Company In Guangzhou City

Under the background of the new era,the psychological consultation industry has developed rapidly.As one of the components of this industry,the psychological consultation for children belongs to the sunrise industry in the new era,with a great market prospect and market dividend.Among them,market segmentation: children's psychological problems occur frequently,which also means new development and opportunities for children's psychological consulting enterprises.Taking marketing management as the entry point,this paper analyzes the existing business marketing and management methods of children's psychological counseling,It is of practical significance for psychological counseling enterprises.This paper takes Guangzhou JH children's psychological consulting company as the research object.On the basis of discussing the current situation of the development of children's psychological consulting business industry,firstly,the research method is mainly based on literature research.Through the domestic and foreign academic scholars and experts based on marketing strategy related content of the research results of combing and summarizing,to provide a strong theoretical basis for the study of the article;Secondly,in the analysis of JH child psychological consulting company,the defects and deficiencies of the company's marketing strategy were expounded by combining the marketing theory and 7P marketing strategy.Then,by means of investigation,the company's marketing development at the present stage is clarified to provide opinions and insights for the improvement of its marketing strategy.Finally,the analysis of the company's marketing situation,to internal and external environmental factors combined with industry characteristics consulting pricing;Through the above research and analysis,to guide the management of children's psychological counseling industry.The study of this question provides valuable Suggestions for the marketing strategy upgrading and optimization of JH children psychological consulting company,and lays a good foundation for its development.At the same time,it also provides valuable reference opinions for the enterprise development of children's psychological counseling industry in Guangzhou.