A Probe Into The Evolution Of Aesthetic - Oriented Consulting Design

Design is a comprehensive form of creative activity. We just want to make the perfect beautiful design, but also need to know why do the design? And how to do the design? This requires to humanity as an opportunity to understand the business as analyze the long-term interests of the company, to develop the visual layout strategy. Is designed to provide effective guidance to perform direction, and provide enterprises with a new basis for decision making from a design perspective. It as a social and cultural activities, that is, the creative arts activities; another rational scientific projects, in the course of our long-term practice, consistency of design research and exploration, the habit of gathering in design theory, design forms expression, design propagation effects, advertising effectiveness, etc., while ignoring the most convincing Discussion on design and value creation, and this time it requires designers to design in-depth consultation study. Given the long-term practice of this thesis experience, visual design art to meet the needs of practice, the situation should be pre-development consulting aesthetic design to design transformation evolution, will be the future design of new bearer form, will become the future mainstream art design, it strategic design is an artistic creation inquiry. It is based on this paper, is to design through to consulting from the aesthetic transformation of various principles of design, conduct extensive research to explore and experience the artistic language of its manifestations, in-depth understanding of the work to express meaning, and to understand the current market in China the case of the consulting design development needs space, so as to achieve design innovation consulting, development, and promotion purposes.Papers by actual cases to illustrate consulting design thinking is not a simple expression of the visual image, a clear scientific design consulting and creative design thinking, this is a dialectical unity, creating a comprehensive complementary form. Transition from design to aesthetic design consulting style, on the principle of using a variety of different methods, the conversion process in a variety of different expression. Application of the principles of transformation, in fact, is to enhance the aesthetic design to feasibility consulting design transformation. We will "aesthetic design" into "consulting design" approach, designed to improve the behavior of a fundamental role in commercial activities, making the design play a greater value.Whole thesis is divided into four parts, the first part is the introduction, mainly related to the thesis writing background and purpose and significance The second part is mainly from the definition of aesthetic design and design consultation paper discusses the two definitions and analyzes the differences and similarities between the dialectical relationship. The reason to start from the definition because, first to study the aesthetic design consulting design transformation, the majority of designers know how to treat the aesthetic design, and be able to fully play the creation of scientific thinking skills to make it into a consulting design. Secondly, the aesthetic design of the transformation of the basic principles of design consulting to further understand the main points of its transformation process, enables designers to think creatively fruitful research to comprehensive and diversified concept of a holistic approach to think, to designed to achieve a qualitative transformation. The fourth part discusses mainly based, focusing on the development needs of the consultation under the Chinese stage design. For analysis of the current situation of practical utility designed to start, start with the individual needs of design discourse began, and then design a wide range of requirements and design are discussed in the localization needs to explain how to use scientific and effective method to enhance the aesthetic design consulting design transformation is feasible. Target expectations through the full text of the aesthetic design to design research consulting Evolution and transformation for the design methodology to lay a solid theoretical foundation.