The Artistic Expression And Application Of Commercial Illustration In The New Media Era

With the advent of the new media era,commercial illustration in the continuous innovation of creation,art creation,visual performance,communication methods are increasingly diversified.Reasonable use of the characteristics and advantages of new media platform can make commercial illustration play a greater value.Based on the background of the new media era,this study summarizes and analyzes the concept of commercial illustration and integrates the basic characteristics of commercial illustration by combing the evolution process and development status of domestic and foreign commercial illustration.Meanwhile,it classifies the presentation mode of commercial illustration in the new media era,and selects typical cases of commercial illustration works in reality from the form of expression and visual characteristics This paper analyzes the four aspects of point,content expression and function embodiment,expounds the artistic characteristics in the new media era,and then discusses the influence of different presentation forms on the creative techniques of commercial illustration in the new media era;in addition,it explores the application advantages of commercial illustration in the new media era from three aspects of display platform,innovation and professional trend;and combines with practical cases and personal expertise From the perspective of creation,it finds and puts forward the problems and challenges in the development process of commercial illustration.In view of the existing problems,it puts forward feasible suggestions from the perspective of commercial illustration creation,and finally makes a prospect for the future development of commercial illustration.