| The popular TV dramas of Zhejiang businessmen,represented by "Wenzhou People in Paris" and "100,000 People's Family",have attracted widespread social attention.High ratings and the winning of national TV drama awards such as the "Flying Sky Award" have led more and more viewers to pay attention to Zhejiang TV dramas.On the one hand,this type of theme relies on the widespread dissemination of emerging media,and on the other hand,the theme of business struggle with Zhejiang businessmen as the main body is in line with the needs of the times,and it outlines the spiritual outlook of Chinese businessmen in Zhejiang since ancient times and after the reform and opening up.The Zheshang TV drama shows the characteristics of Zhejiang businessman's image as the material and its regional characteristics as the tie to show its unique cultural style and aesthetic value.Zhejiang Business Gang is one of the five largest business gangs in China:“Guangdong merchants,Huishang merchants,Jin merchants and Soviet merchants”.With a long history and special cultural features,Zhejiang business TV dramas combined with the narrative structure and aesthetic character of TV drama creations,present the economic behavior and ethics of Zhejiang businessmen in the course of doing business,and reproduce the entrepreneurship of this business group in Zhejiang legend.The author chose the Zhejiang business TV series that depicts Ningbo,Wenzhou and Yiwu as regions."Eastis the sea","Wenzhou family" and "chicken feather flying to the sky" are collectively called "Zhejiang business trilogy".The Zhejiang Business Trilogy focuses its perspective on the common people in the reform,writing a generation of entrepreneurial legends with the perspective of a small person and a short ordinary life of common sense.This article takes narratology as the theoretical framework,and explores the narrative strategy of the work from three levels: narrative theme,narrative paradigm,and narrative role modeling.First of all,starting from the theme,by exploring the three-layer themes of entrepreneurship,affection and love,the cultural forms behind the Zhejiang TV dramas are revealed.The first is the theme of entrepreneurship,which presents the commercial feelings of Zhejiang businessmen who have "compassion is benevolence" in the form of film and television,and analyzes the traditional culture of Confucian businessmen and the spiritual value of human relations contained in the play.,The expression of traditional and modern business spirit;the second is to analyze from the theme of family relationships,trigger from the conflict and tolerance of fathers and mothers,and explore how fathers and mothers construct this theme.The third theme of love is to explore the game between the non-material,loyal and dedicated love concept in Zhejiang commercial drama and the modern concept of love and marriage and traditional ethics.Secondly,starting from the narrative paradigm of Zheshang TV dramas,Zheshang TV dramas are explored as typed narratives as realistic TV works.This section discusses the innovation of Zheshang TV dramas in narrative,that is,the integration of genre creation.Introducing comedy,family,love,patriotism and other elements,pioneering a breakthrough in the genre of realistic TV dramas.It also explores how the multiple settings of narrative festivals promote the sublimation of emotions.Through the diachronic comparison,the impact of accidentalization,and the construction of foreshadowing,the author promotes the emotional growth and cognition of characters in the drama step by step.Finally,it discusses the construction of the narrative value of this type of drama,the "real" manifestation of the creators of artistic value and the authentic performance of theactors;finally,it focuses on the social value exhibited by the narrative.Finally,the shaping of the narrative role in Zhejiang business dramas,Zhejiang reflects the influence of Jiangnan culture,and the characteristics of Jiangnan people's unique cultural characteristics are clearly reflected in Zhejiang businessmen.The author has also carried out other vertical and horizontal commercial topics.By comparison,the characters of Zhejiang businessmen in the Zhejiang Business Trilogy were explored as pioneers of reform ideas,heirs of Jiangnan culture,and propagators of grass-roots cultures.They created true and credible images of flesh and blood,revealing The Zhejiang shang trilogy and the narrative role of Jiangnan temperament and great benefit are provided for reference in the role modeling of future type dramas. |
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