Research On Financing Issues In Heilongjiang Tongyuan Culture Co.,Ltd.

Since the 18 th CPC national congress,with the support of national policies and external environment,China's cultural industry has achieved rapid development.The cultural industry is innovation-intensive,knowledge-intensive and capital-intensive,there is large demand for capital investment.Many cultural enterprises in China have encountered financing problems in the development process.In order to solve the financing problem of Heilongjiang Tongyuan culture co.,LTD.The paper sort out the current situation and existing problems of enterprise financing by analyzing the enterprise development planning,business content,organizational framework and financial financing and other aspects of the analysis.In the research process,combined with the fund demand of the same culture and the characteristics of the industry,the paper analyzes how to improve the financing situation of the same culture in terms of internal management and try hard to win the support of government and bank.This paper starts with the current situation of enterprise financing,figure out the company relies too much on original shareholder investment and bank loan in financing,ignoring the role of capital markets and equity markets in financing.There are some problems such as high financing cost,single financing mode and insufficient introduction of strategic investment.The main reasons for the above problems are the owner has no consciousness of innovative financing,the lack of intellectual property development depth,the limited attraction to capital,the lack of long-term planning and professional financing talents,etc.This paper proposes that enterprises should strengthen the introduction of financing planning and financing talents,deeply explore the value of IP assets,improve the capital market attraction,and introduce strategic investors.Financing is carried out through capital market and property rights trading market to expand corporate financing channels and reduce financing costs.The enterprise should be in close contact with government and bank institutions,learn more about the financial policies and government financing support policies,let the government and bank learn more about the company.So that the company could make full use of cultural industry investment funds and financial service platforms,use of avariety of financing means more flexible.Finally achieved the goal of enhance the financing ability and level of enterprises,link financing pressure.