Research On The Influence Of Bank Financing On The Growth Of Cultural And Creative Enterprises

Since the national cultural development plan promulgated by the government in 2007,China has taken the development of cultural and creative industries as an important national strategy.In recent years,the cultural and creative industries also show a rapid development trend.As a new "sunrise industry",cultural and creative industries play an important role in the national and local economic growth.At the same time,the demand for financial services is quite urgent.According to the degree of development of creative enterprises,how to achieve asset efficiency optimization by using the reasonable financing structure,within appropriate management level become a problem to be emphatically studied by the cultural and creative enterprises.From the bank's perspective,according to the characteristics of enterprise financing in the development stage of the life cycle,the paper selected financial data from the listed companies and establish regression model.The model analyzes the influence between the growth of the bank credit financing mode and equity financing mode of cultural creative enterprises,the empirical results show that equity financing and the growth of the negative correlation between enterprises,credit financing and the growth of the enterprise did not exhibit a significant correlation,the enterprise life cycle has played a significant role to the relationship between equity financing and credit financing and the growth of enterprises Based on the empirical results,this paper discusses the existing difficulties and solutions of financing cooperation between banks and cultural and creative industries.As a financial institution,banks need to provide targeted financing services to helps the development of cultural and creative enterprises according to their own level of development.