Research On Development Of Historical And Cultural Tourism Resources In Danzhou

Danzhou is one of the earliest areas of centralized development of Hainan in ancient times.There are many historical relics,rich cultural materialization forms and various types of intangible heritages.These historical and cultural relics and cultural heritages are not only living history and living culture,but also the excellent resources of Danzhou.To effectively develop these historical and cultural tourism resources,the tourism industry of Danzhou and the eastern part of Hainan Province The Tourism Alliance of Hainan and even the tourism pattern of Hainan are of positive significance.Through a large number of on-the-spot investigation and collection of relevant literature,comprehensive use of empirical analysis,literature analysis and other analysis methods and sustainable development and other related theories,the author excavates and sorts out Danzhou's historical and cultural tourism resources,and studies strategies suitable for Danzhou's historical and cultural tourism resources development and protection.First of all,the author classifies and analyzes the basic types of Danzhou historical and cultural tourism resources according to the national standards,and makes an overall evaluation.Secondly,it expounds the basic situation of the development of Danzhou's historical and cultural tourism resources,and points out that in the process of the development and utilization of Danzhou's historical and cultural tourism resources,there are some problems,such as inadequate development,weak marketing,lack of cultural tourism professionals,and inadequate protection of historical and cultural tourism resources.It also analyzes the development of Danzhou's historical and cultural tourism resources by using SWOT analysis method,and puts forward specific development strategies and Countermeasures to give full play to internal advantages and external opportunities,make up for internal disadvantages and avoid or reduce external threats when Danzhou develops its historical and cultural tourism resources.Finally,in order to solve the existing problems and develop and protect Danzhou's historical and cultural resources more effectively,the author proposes that the next step should follow the five developmentprinciples of uniqueness,protection,experience tourism development,system planning and sustainable development,and increase efforts in policy support,science and technology investment,infrastructure,tourism talents,etc.