A Critical Study Of Aesthetic Capitalism

When the capitalist society develops into a consumption-led society,and aesthetic motivations have become the main driving force of contemporary economic growth,thinking and analyzing consumer society with aesthetics has become the research focus of contemporary theorists.The aesthetic capitalism theory emerges as the times require,and is a response to the latest development of capitalism.Firstly,aesthetic capitalism theory was born in the era when consumerism became the dominant idea in the context of the times,which means that the originally capitalist society led by production has transitioned to a consumer society led by consumption.The aesthetic capitalism theory was born in the era when this theory was absent,which is not only a response to social reality,but also a theoretical expression of the desire for self-renewal and regeneration of capitalism.Secondly,aesthetic capitalism theory studies contemporary capitalist society through aesthetic methods,and demonstrates the legality of aesthetic production and aesthetic pleasure,which clearly aims to further develop the collusion relationship between capitalism and aesthetics,and its positive significance and research value.Thirdly,to borrow and continue the research tradition pioneered by Thorstein B Veblen,Werner Sombart,Wolfgang Fritz Haug,and Jean Baudrillard,etc.,aesthetic capitalism has transformed and interpreted it according to its needs.Finally,via taking the spiritual core of critical theory as the starting point for examining the emerging theoretical trend of aesthetic capitalism,and fully understanding the birth background,theoretical construction,and core concepts of aesthetic capitalism through a historical perspective,the theoretical background and value core of aesthetic capitalism have been further judged.Here,the hidden ideological discourse was found under its way of expression: In fact,the series of explanations and interpretations of aesthetic capitalism theory on the social reality and historical origin of capitalism are all the products influenced by the ideological trend of the ideology endism.Here,aesthetics has been transformed into a conspiracy with capital,rather than playing a role in motivating people to a heterogeneous future.The aesthetic capitalism theory attempts to demonstrate the conspiracy relationship between aesthetics and capitalism from the source,and then prove the inherent identity of aesthetics and capital.In fact,the way of expression of this theory is not only a defense of the existing order within the current framework of interpretation,but also a theoretical reflection of the capitalist culture under the control of contemporary consumerism.All in all,as a theoretical summary of the new stage of capitalist development,the aesthetic capitalism theory not only proposes a new way to explain the origin of capitalism,but also gives a comprehensive description of the phenomenon in which the power of aesthetics is involved in business.However,under the control of consumer desires,even the perceptual factors such as aesthetics,which have always been displayed in a free appearance,are now more like a rule of spirituality-oriented governance under the yoke of capital.Under this premise,the use of aesthetics with capital to reach liberation seems to have become a nonsense.