Research On The Cultural Communication Of Hezhe In The New Media Environment

With the rapid development of the new media era,it provides more channels for the dissemination of information,but also has a profound impact on the communication environment of ethnic minorities.Hezhe,as the only fishing and hunting ethnic group in the northern alpine region of Heilongjiang Province,its ethnic culture,whether material or spiritual,is disappearing gradually.The modern new media environment has expanded opportunities for the cultural communication of Hezhe.This paper mainly through the literature research method,summarizes and arranges the characteristics of Hezhe in the new media environment.The field survey and questionnaire survey were used to investigate the use of new media in Jiejinkou Hezhe township.At the same time,it analyzes the influence of new media on the speed and scope of Hezhe culture communication,as well as the effect of new media on Hezhe culture communication.In the end,it puts forward some reflections on the problems in the cultural communication of Hezhe under the new media environment.