Exhibition Design Of The Hunan Pavilion In China-Africa Economic And Trade Expo Under The New Media Context

Based on the theory of exhibition design and regional culture,this paper takes Hunan Museum of China-Africa Economic and Trade Fair as the design carrier,analyzing the exhibition form,interactive design,multi-sensory experience of exhibition space and layout and display of exhibition space of Hunan Museum of China-Africa Economic and Trade Fair.It focuses on how to use new media technology to reflect the spirit of Huxiang culture in the exhibition design of Hunan Museum,and interprets the significance of regional cultural spirit based on the visual elements of the exhibition design obtained from Hunan culture,which endow the exhibition design with profound cultural foundation and visual aesthetic feeling.The main work of this paper is as follows:1.Sort out related research results and main practical cases of display design combining new media technology with Huxiang culture.2.Based on the design practice of Hunan Museum in China-Africa Economic and Trade Fair,this paper analyzes and discusses the relevant theoretical concepts,relevant theoretical research summary and exhibition distribution strategy of Hunan Museum design in the context of new media.3.Analyze the exhibition design practice of the Hunan Museum.From the analysis and planning of the project,the determination of the theme elements,the implementation process of space design,the application of new media in space,etc.,discuss the development of the plan in detail.The design of the Hunan Pavilion will attract people's attention with the characteristics of regional culture uniqueness and modernity of space design.Taking the interactive new media technology as the starting point,and taking internationalization,modernization and high-tech as the design concept,it will explore the rationality of the application of multimedia exhibition under the background of Hunan's unique regional characteristics,and try to make viewers deeply feel the changes of Hunan,the beauty of Hunan and the quality of Hunan.To deepen people's understanding of Hunan's cultural heritage,polish Hunan's international business card,and thus promote the construction and design of regional exhibition halls,promote the better presentation,promotion and dissemination of government-type exhibition hall design schemes,and provide reference for the application of new media technology in government-type regional exhibition halls in future international exhibitions.