HG Wedding Photography Company Marketing Strategy Research

With the rapid development of China's national economy,the per capita disposable income is rising,the needs of newlyweds in wedding photography is increasingly diversified,personalized,China's wedding photography industry ushered in a boom period.Xiamen,as a scenic tourism city known for its beautiful scenery,has attracted numerous wedding photography companies and private photography studios to settle in.In the fierce market competition,HG wedding photography company how to seize the opportunity to establish the target market,use their own advantages to use reasonable marketing strategies to establish their brand influence,is in the fierce industry competition to seek development based on this.In this paper,by analyzing the classic marketing theory,market positioning,consumer behavior and other related theories,with HG wedding photography company as the research object,adopting the method of literature research,theoretical analysis and questionnaire survey to explore and research,using the potter five model,SWOT analysis of the company's industry environment,micro environment,through consumer preference survey,and old customers to visit,on the basis of survey data found that HG wedding photography company marketing strategy of the resulting HG wedding photography company can use to xiamen wedding photography market advantages of the earlier time,the geographical position is superior,Use of xiamen advantageous tourist resources,follow the wedding photography industry technology development opportunities,personalized and humanized products,to reduce the upfront input costs caused by the larger company risk and product homogeneity serious disadvantage,thus reduce the trade competitors and wedding photography industry itself,the influence of time threats;Segmentation of target market at the same time,clear HG wedding photography company with advanced photographic equipment,excellent geographical location,by the high quality service practice of differentiation strategy,and ultimately become a high-end wedding photography in xiamen and the surrounding areas of the positioning of the target,and from product,price,channel,promotion four dimensions one by one analysis,marketing strategy of optimization,then respectively from the aspects such as enterprise culture,organization structure and cost allocation corresponding protection measures are put forward,in order to strengthen the market competitiveness of HG wedding photography company,and provide certain reference for the wedding photography industry organization.