A Study On The Marketing Strategy Of The Propaganda Media Of The Camel

Since the early 1990 s,after 20 years of development,now China photography industry began into a mature and stable stage,with the refinement of the photography market in 2012,children photography this in view of the emerging groups of children photography store companies have mushroomed rise,with with adult portrait photography,photography of funeral and interment video services tended to become more mature.From then on,the photography industry has entered a new stage of steady development.In today's era of marketing,simple commodity customer--service 3.1 model has become a thing of the past,complex of commodity economy and the consumer economy makes the marketing has become a hot issue in the study of people.For the photography industry is concerned,with the combination of market economy and the development of the market needs to build a marketing strategy to meet the needs of consumers.Based on this,this paper takes the example of the media center for the promotion of the camel Ling,and discusses the problem of the marketing strategy.The first is the analysis of the research background,the research status at home and abroad are analyzed,the main purpose and significance of the research and proposes the research,content and methods of the research are introduced,and then analyzes the related concepts of marketing and marketing strategy and theory,on the basis of detailed analysis of media publicity for the camel Ling photography center the main stage of the marketing activities,put forward the main problems of marketing,and the use of PEST analysis,SWOT analysis and five forces model analysis method of Potter marketing environment of camel Ling Exhibition Center of photography media publicity on the specific discussion,and then put forward the target market positioning camel Ling Center of photography and media publicity,determine its marketing strategy with the implementation of 4P,the marketing strategy,put forward specific measures of marketing,and finally to the security measures to be perfect.