Research On The Influence Of Cultural Identity Of Intangible Cultural Heritage On The Protection Behavior Of Tourism Residents

Cultural identity is a kind of perception of group culture recognition,a feeling that individual body is influenced by group civilization.Although similar to political identity,it is not synonymous with repetition.Cultural identity is the recognition of double civilization value,and it has a strong influence on political system and clan cohesion.On the contrary,local residents’ strong recognition of their own culture is not only a great spiritual force for the economic development of the region,but also an invincible position for the residents in the fierce economic competition.Foreign studies on residents’ cultural identity started earlier,and relevant theories and methods are relatively mature.However,cultural identity was introduced into China for a short period of time,and the research results are still not rich.Therefore,studies on local residents’ cultural identity need to be strengthened urgently.With the deepening of China’s intangible cultural heritage tourism development,non-material cultural heritage tourism resources is facing the challenge of gradually neglected,and the intangible cultural heritage tourism development under the background of the residents of the local cultural identity of intangible cultural heritage and the local intangible cultural heritage tourism resources protection effect is the new direction of research,deepen cultural identity is also China’s intangible cultural heritage tourism resources protection and research of new perspective.From the perspective of cultural identity,this study takes the residents of Liaobuxiang town,Dongguan,Guangdong province as the empirical research objects.Firstly,the literature related to cultural identity,intangible cultural heritage protection behavior and perceived value is summarized.Secondly,taking residents’ demography and social environment characteristics as control variables and perceived value as intermediary variables,this paper constructs the relationship model of cultural identity and heritage protection behavior,and puts forward the research hypothesis.Through the method of questionnaire survey,SPSS software was used to analyze the relationship between the cultural identity of local residents and the behavior of heritage protection.Through the research and analysis,the following conclusions were drawn :(1)the cultural identity of residents of Dongguan-xiangxiang heritage site has a significant positive impact on the behavior of heritage protection.(2)the cultural identity and heritage protection behavior of residents of the Dongguan-xiangxiang heritage site still need to be further improved.(3)demographic and social environment characteristics of residents in the Dongguan-xiangxiang heritage site have a significant impact on cultural identity and heritage protection behavior.(4)the perceived value of Guan xiang heritage site plays an obvious intermediary role in the relationship between residents’ cultural identity and heritage protection behavior.Finally,from the perspective of external economic development in cultural identity and its own emotional value,this paper puts forward management Suggestions to improve local residents’ heritage protection behavior and promote local Dongguan-xiangxiang intangible cultural heritage protection.