Analysis The Value Structure & Exploitation Of Shangdong's Traditional Skill Intangible Cultural Heritage Book

In recent years,the state and the government have been stepping up their efforts on supporting the exploitation and construction of intangible cultural heritage of traditional skills.Shandong,as an intangible cultural province,has been actively supporting the development of the protection of technical intangible cultural heritage in terms of policy and finance.Currently,there are 173 national intangible cultural heritage representative projects in the province,16 of which are traditional skill intangible cultural heritage projects.There are 369 representative projects of national intangible cultural heritage at the provincial level,and 103 traditional skill intangible cultural heritage items.Among them,many traditional skills such as Longkou crystal noodles and Weifang kites enjoy a high reputation in the country.Also,Shandong responded to the national call to start the traditional craft revitalization plan.Governments at all levels have invested over 2.1 billion RMB in intangible cultural heritage protection and good inheritance ecology,laying a foundation for the revitalization of traditional crafts.However,there are some issues in the process of the protection and utilization of intangible cultural heritage of traditional skills,especially in this part of the publication of intangible cultural heritage books,they have not played a good role in inheritance and publicity.Intangible cultural heritage books are now facing with a narrow audience,lack of innovation in content,and single-carrier selection,which makes the historical,cultural,informational and educational values of intangible cultural heritage books of traditional arts and crafts can be not be passed over to readers.At the same time,because of the excessive development of the intangible cultural heritage of traditional skills and the lack of innovation in commercial development,it has been slowly dispelling the love and expectations of the public.Coupled with the core competitiveness of its books such as high publishing costs,small audiences,and uneven resource allocation,the Intangible Cultural Books face greater difficulties in value development.Therefore,how to integrate the intangible cultural heritage of traditional skills with books,how to integrate and develop the intangible cultural heritage of traditional skills with the publishing industry,and how to better protect and inherit the intangible cultural heritage of traditional skills have become urgent problems to be solved.However,there are some issues in the process of the protection and utilization of intangible cultural heritage of traditional skills,especially in this part of the publication of intangible cultural heritage books,they have not played a good role in inheritance and publicity.Intangible cultural heritage books are now facing with a narrow audience,lack of innovation in content,and single-carrier selection,which makes the historical,cultural,informational and educational values of intangible cultural heritage books of traditional arts and crafts can be not be passed over to readers.At the same time,because of the excessive development of the intangible cultural heritage of traditional skills and the lack of innovation in commercial development,it has been slowly dispelling the love and expectations of the public.Coupled with the core competitiveness of its books such as high publishing costs,small audiences,and uneven resource allocation,the Intangible Cultural Books face greater difficulties in value development.Therefore,how to integrate the intangible cultural heritage of traditional skills with books,how to integrate and develop the intangible cultural heritage of traditional skills with the publishing industry,and how to better protect and inherit the intangible cultural heritage of traditional skills have become urgent problems to be solved.