A Study On The Presentation And Significance Of The Intangible Cultural Heritage Of Television Play In Story Of Yanxi Palace

With the improvement of China's international status and the rapiddevelopment of the film and television industry,the cultural confidence ofChinese people is increasingly reflected in the film and television works.There are more and more cases of ancient costume dramas attracting theaudience with delicate costumes.Modern dramas also put the traditionalculture on the screen from time to time to gain more favor from the audience.As an excellent representative of Chinese traditional culture,intangiblecultural heritage,with its profound cultural aesthetic connotation and highsocial concern,can provide a new driving force for the creation anddissemination of TV dramas.On this basis,how to introduce intangiblecultural heritage culture into TV dramas and realize its expression to TVdramas is an urgent problem to be considered and solved in the currentdevelopment of film and TV dramas.By presenting intangible culturalheritage such as "ronghua","diancui" and "datiehua",the popular Story ofYanxi Palace in 2018 has gained a double harvest of public praise and profits.Although these intangible cultural heritage elements have not yet formed themotive force of drama,their reference significance for the integration ofintangible cultural heritage culture into film and television creation cannot beignored.This study is carried out in four parts.The first part sorts out therelationship between TV series and intangible cultural heritage,determinesthe advantages of intangible cultural heritage in the creation of TV series,andpoints out the shortcomings at present.The second part takes the popularStory of Yanxi Palace as a sample,takes the intangible cultural heritageelements as the entry point,and makes use of Roland barth's Imagestratification theory to try to carry out content and symbol analysis on thespecific performance of intangible cultural heritage in Story of Yanxi Palace.The third part reveals the reasons for the successful presentation of intangiblecultural heritage in Story of Yanxi Palace.To expose the contradictions andproblems in the process of their interaction,at the same time,it is noted thatthe emergence of these problems does not affect the effect of the innovativepresentation of intangible cultural heritage in Story of Yanxi Palace.It showsthe aesthetic achievement of intangible cultural heritage in yanxi palace andthe significance of Story of Yanxi Palace to non-inheritance.The fourth partcombines the nature of intangible cultural heritage culture,the structure ofTV dramas and the current network broadcast media.Discuss the strategiesof intangible cultural heritage in TV dramas,to summarize the significance ofintangible cultural heritage to the content,aesthetics and market developmentof TV dramas.As well as the significance of inheriting intangible culturalheritage to innovate the forms of cultural communication and stimulate thevitality of intangible cultural heritage.This study investigates the form andsignificance of intangible cultural heritage in TV dramas,it is hoped that thisstudy can provide some thoughts on the theoretical extension and practicalapplication of Chinese fine traditional culture represented by intangiblecultural heritage in the presentation of films and TV dramas.