The Trouble Of Watching

New media art is based on digital technology and has penetrated into all areas of contemporary art creation.While the media continues to evolve and change,it has also changed the way people view works of art.The artistic works have realized the transformation from worship value to display value.This article takes the team Lab's art work and operation mode as the research object,and analyzes and discusses the viewing mode and team operation mode in its work.The opening chapter analyzes the changes in media technology and the way viewers accept works of art from the perspective of art history.At the same time,it also clarifies the current works of art created by digital technology based on changes in the relationship between the subject and the object of the creator and the viewer Changes in the way you experience and watch.Following the above-mentioned changes,using a case analysis method,taking the team Lab art team as an example,by analyzing the interactive experience mode and team operation mode in the team Lab team's work,the new media art under this business model is summarized The viewing dilemma brought to people: From the work itself,the interaction methods in the work have been modeled.What the artist needs to decide is just to select the audience data and what kind of audiovisual effect it will show.And its interactive mode has very restrictive characteristics.He can only achieve limited interaction in a limited number of pre-edited programs.The viewer just follows the preset path,and does not participate in it to the greatest extent.This interaction is still in a "passive" state.From the exhibition site,this kind of "immersive" experience is actually just an instinct reaction after the senses are stimulated.The entire aesthetic process is controlled by technology.From the perspective of the viewer,the audience expects to obtain identity and social desires through viewing activities.Therefore,in the era of the close integration of art,popular culture,and commerce,in the face of the dilemma raised above,this article also proposes reflection on this issue from three perspectives: audience,creator,and art museum.First of all,the audience should be alert to the construction of self-consumption symbols and avoid the emptiness and loss of the spiritual world in the feast of visual symbols.The audience should also have the corresponding professional knowledge,so that cultural capital will not disappear in the visual society of social media.Secondly,the creator should reasonably control the balance between art and technology,and always make the work of art people-oriented and realize a certain degree of humanistic care.At the same time,we should not limit the interaction results,but seek a more open interaction mode.Finally,the exhibition itself should bear the responsibility of public education.I will also respond to these questions with my own creative practice.